Regional Marketing Manager – Sumdog

Regional Marketing Manager – Sumdog


£30 – 40k based on experience

Date Ending

February 7, 2022

Our Mission

Sumdog’s mission is to narrow the poverty-related attainment gap by helping every child reach their full potential.

Sumdog is an online games-based maths & spelling practice & assessment app used by primary and middle school pupils in the UK and USA. Sumdog is unique in the way it engages even the most disenchanted pupils.

We’re at the forefront of an exciting data-driven educational-tech revolution. We capture a detailed understanding of each child’s strengths and areas for development and use this to deliver personalised learning that identifies gaps in knowledge and closes them.

The results are spectacular. A published research study found pupils using Sumdog for just 30 minutes weekly progressed in maths fluency almost twice as fast as those who didn’t.

Company History

  • 1994: founded as Crocodile Clips, publishing secondary school simulators
  • 2010: pivoted to develop Sumdog Maths, a freemium-model SaaS learning system
  • 2016: efficacy first proven by UK and US studies
  • 2017: Sumdog Spelling released
  • 2017: Nesta and SIB invested £1.4m of equity funding
  • 2018: new teacher dashboard released
  • 2020: free access during pandemic accelerates growth
  • Current: about 35 employees

What we are looking for

A creative and results-driven marketer with the ability and flair to plan & implement successful campaigns in order to meet and exceed our company objectives. 

About the role

As Sumdog’s Regional Marketing Manager for England, Wales and Northern Ireland, you will report to our Head of New Business Sales & Marketing. You will also work closely with the US and Scotland Regional Campaign Managers as well as with your Regional Growth Manager (Sales).

Your key responsibilities will be to:

  • Own and execute the England marketing strategy, including but not limited to:
    • Social media management, website optimization, email automation, content management, data analytics and online events
  • Evaluate and report on campaign activity using Google Analytics and other reporting platforms.
  • Work closely with Sales colleagues to:
    • understand our Sumdog users
    • help spread excitement about Sumdog throughout schools
    • build relationships with key influencers within schools
    • generate leads and drive new business.
  • Stay in tune with educational market updates in England and trends and share these insights with the company
  • Travel to visit key schools, multi-academy trusts and regional events.

About you

Must have:

  • experience of planning and executing marketing campaigns to achieve key results 
  • experience and understanding of digital marketing and the use of data to measure marketing campaign effectiveness
  • strong copywriting skills
  • a university degree or equivalent

These may also be beneficial to an application:

  • experience with email automation (Dot Digital or similar platform)
  • experience of maintaining and optimizing web-pages (WordPress or similar)
  • experience using Canva or similar
  • experience of marketing to primary and secondary educators
  • experience of marketing an online product with subscriptions and renewals
  • a genuine interest in Sumdog’s mission: “to narrow the attainment gap by helping every child reach their full potential.”
  • experience working in a small to medium sized independent business

Personal qualities:

  • strong communicator – both written and verbal
  • open and highly collaborative
  • strong personal integrity, honesty and openness when dealing with others

What we offer

  • a competitive salary (£30 – 40k based on experience)
  • pension contributions
  • a full time role (37.5 hours, Mon-Fri), with flexi-time
  • Remote or London-based working (hybrid working available if located in Edinburgh or London)
  • an exciting and vibrant working culture
  • a chance to be part of a fast-moving internet business with some amazing people.

Above all, this is a great opportunity for you to make a real difference to children’s lives!

How to Apply

Please email your CV and a cover letter to jobs@sumdog.com