Workshop: Selling to International schools

23 February 2021

Should I be selling to International Schools & if so, how do I do it? 


2pm - 5pm


This event will
be hosted as a
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£100 for BESA Members, £145 for non BESA members

Should I be selling to International Schools & if so, how do I do it? 


The growth of international schools is phenomenal and shows no signs of stopping. There are currently around 12,000 and is predicted to rise to over 16,000 by 2028. Many International Schools teach in the English medium, use UK curriculum and offer UK Examinations. This is a huge potential market for any company that has products designed for UK schools! Topics covered will include: 

  • The growth of International Schools to date, and predicted expansion 
  • Where are they located, and how to contact them? 
  • Choosing a region to concentrate on 
  • What International Schools are looking for? 
  • Researching the school, what you need to know: 
  1. Size 
  2. Fees charged 
  3. Curriculum offered 
  4. Examinations taken 
  5. Associations & affiliations and group membership 
  6. Who to contact 
  7. Events & Exhibitions attended by International Schools 
  • How are International Schools different to UK state schools? 
  • Marketing strategy - Developing a framework for establishing a relationship with the schools 
  • Effects of the Pandemic on International Schools, and how to adjust marketing accordingly 

 Who should attend: 

  • Company Founder, CEO, COO, CFO etc. 
  • Export Manager / Director 
  • International Sales & Marketing team 

The workshops in this series are:

1. Finding and working with distributors and agents 

2. Selling to International schools 

 Each workshop will be on-line with a maximum of 10 delegates, providing ample opportunity to ask the facilitator in-depth questions and for group discussions of the issues raised. The cost for this workshop is £100 for BESA members and £145 for non-members. 


These workshops are presented by BESA working in partnership with EdTech Consulting